Is being an entrepreneur as easy as you think? What challenges do we face when the excitement of creating something new is combined with the dynamics of rapid growth? What are the dynamics of competition when opening up to global markets? More importantly, how do founders cope with these challenges? In the “The Entrepreneur and The Moment” series, we examine the turning points of successful startups.
First part of the series Inveon Co-founder and CEO Yomi Kastro became a guest. We talked about the “O Moments”, which are turning points from the establishment of Inveon to its investment processes, from opening to global markets to team dynamics.
Sharing the beginning of her entrepreneurial journey in the interview, Yomi Kastro states that she received her first investment in a computer at the age of 10 from her uncle. Stating that today, receiving investment is touted as a great success story, Kastro said, “Receiving an investment is an important milestone that shows that others believe in your dream and where you want to go, it should definitely not be underestimated.” said. Kastro continued his words as follows:
“However, getting an investment is essentially a loan, and as a good entrepreneur, you have to pay back a lot, give back in a sustainable way with the right models. That’s why I look at investing like a double-edged sword. On the one hand, it should take you to the celebration. “There are some people who believe in me,” and on the other hand, it should lead you to contemplation; “Tough times are waiting for us, we need to deliver and produce results.” That’s why I think it is necessary to manage this in a balanced way”
Kastro also detailed team dynamics and relationship balances with partners in the interview. During the exchange of views within the team the beginning of everything to be able to fight Expressing that he is the best, Kastro drew attention to the importance of the “admiration” element in the relations established with the partners from his point of view.
When we asked entrepreneurs for their advice, Yomi Kastro humorously used the following expressions:
“I have a few advices to entrepreneurs. My first advice is that they should not believe and trust all of the template recommendations as I have given them. However, I can’t help but share a few tips with the thought that maybe it will help.”
Kastro said that choosing the right partners and establishing healthy relationships is one of the most important issues. He states that entrepreneurs may face choices that push ethical boundaries during the intense competition experienced during the scale-up period. At this point, he states that staying ethical and honest acts as a compass. In addition, Kastro recommends that entrepreneurs invest in their own personal development throughout their entrepreneurial journey.