TRUCKSFounder and CEO of Gaurav BiswasOne of the close friends of ‘s told that he lost a serious sales opportunity because he could not find a truck for the 9 containers that had to go to the port one day while he was eating. Concerned about this, Biswas thought that there should be an application that brings together load owners and vehicle owners in order to eliminate such resource constraints. He started working with his friend on business model, process flows and implementation.
The technology developed by Biswas attracted great attention from both drivers and customers in the United Arab Emirates. “We created market penetration and operational infrastructure faster than expected,” says the entrepreneur. In parallel, Trukker has so far received over $190 million in investment.
The company claims to bring data-driven innovations to the trucking industry. TruKKer is actually defined as a digital shipping network.
Drivers are included in the financial dimension of the business and benefit from a standard payment system. The era of being forced into temporary jobs or brokers is now over. Today, approximately 5-6 thousand drivers get 75 percent of their monthly income through the platform.
Thanks to TruKKer, supply and demand are gathered in one place thanks to the freight network. Thus, any sender with a load does not have to wait as before. On the other hand, drivers also benefit because they are never unloaded. TruKKer modernized the payment system and integrated it into our platform. Drivers are paid upfront and everything is archived digitally.
In this way it tries to weave a central layer of control and transparency. Because although the logistics sector is one of the sectors that provides the most employment; working conditions, imbalances between supply and demand may be far from the expectations of the players in the sector. Lack of standardization, insufficient interest in technology and financial inadequacies are the common problems of the sector. Drivers in the middle of all this are both the burden-bearing party and lead their lives in uncertainty due to the uncertainty about their jobs.
Entered Turkey in the last quarter of 2021
TruKKer launched in the UAE in 2016. It then spread to Saudi Arabia in 2018 and Egypt in 2020. In the first half of 2021, it acquired a company called Trucksher in Pakistan, making an important acquisition in its sector. In the last quarter of 2021, it simultaneously entered four markets consisting of Turkey, Jordan, Oman and Bahrain.
TruKKer sees its Turkey operation as a hub to manage the company’s growth in Eastern Europe, CIS and beyond. The company is aware of Turkey’s role in becoming one of the important players in the logistics network formed between China and Europe. It plans to manage all this strategy and operations based in Turkey. In this context, in order to be an important player in the logistics network between East and West; In the countries of the region, TruKKer started to work to complete company establishments.
TruKKer Turkey General Manager Hakan Arikan“Since we started, we have doubled our turnover every month compared to the previous month,” he says. The issue that is more important than the competition between companies; We believe that how much of the total market is digitized and the speed of digitization is increasing. In this context, we want to contribute to the increase in the speed of digitalization of our country by transferring the knowledge that TruKKer has created globally to Turkey.”
How was the business model established?
TruKKer runs a digital freight collection business model that matches supply and demand. Thanks to the predictive analysis-oriented matching model, the available accessible trucks are obtained from the fleet owners/individual truck owners as soon as the customer receives the demand. Vehicle owners can join the system by creating a request directly on the TruKKer website, using the WhatsApp Bot application or applying directly to our channels. Once registered, through the in-house product loading dashboard application, vendors can register themselves with their fleet of truck types and add detailed information. Once trucks are assigned, new ledgers can be created as a feature of the process.
When a load is assigned to a driver, the operations team can communicate via the WhatsApp bot. This is another important innovation brought by TruKKer in terms of product stability. Helping to easily track a particular truck, this innovation offers a reliable, inexpensive and pragmatic communication solution for journeys, especially in international transport.
TruKKer has completed its $96 million Series B funding round. The main providers of funding in the funding round were ADQ and STV, as well as Mubadala and Riyadh Taqnia Fund (RTF). Gaurav Biswas talks about the investment as follows: “Thanks to the trust and fund size provided by our investors, we aim to strengthen and increase TruKKer’s position in the existing markets and to make breakthroughs that will support our growth in the geographies we have just entered and will enter. In this context, our new companies that we will form in Turkey and related countries. It is very important to us.”
Among the company’s goals is to focus on rapid and sustainable growth in our newly opened Turkish, Jordanian, Oman, Bahrain and Pakistani markets; Expand to CIS, Eastern Europe and EU geographies.